Forrester Research has released a new research report: “The ROI Of Blogging: The ‘Why’ And ‘How’ Of External Blogging Accountability”. [Research Report]


Forrester Research has released a new research report: “The ROI Of Blogging: The ‘Why’ And ‘How’ Of External Blogging Accountability”.

Forrester Research Report Summary

“Many large companies stand on the brink of blogging, yet they are unwilling to take the plunge. Others, having dove in early, now face the challenge of managing existing blogs without the ability to show that they effectively support business goals.

While blogging’s value can’t be measured precisely, marketers will find that calculating the ROI is easier than it looks. Following a three-step process, marketers can create a concrete picture of the key benefits, costs, and risks that blogging presents and understand how they are likely to impact business goals. This, in turn, enables marketers to answer the key questions, such as whether to blog or not to blog, or to make smart choices about an existing blog.” [source]

The Forrester report includes the following figures in PowerPoint and/or Excel spreadsheet format:

– ‘Figure 1: Look At Three Factors To Calculate The ROI Of Blogging

– Figure 2: Quantify And Assign Value To The Key Benefits Of Blogging

– Figure 3: Estimate The Costs Of Blogging

– Figure 4: Blogging ROI Should Also Be Risk-Adjusted For Different Scenarios’.

Report Price: $379.00

Report Length: 15 pages

Post Related Link

Forrester Research Report: The ROI Of Blogging

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

 

 

 

 

Sharing is caring