8% of Fortune 500 Companies Have Public Blog
8% of the Fortune 500 Companies have a public blog. 26% said that social media is “very important” to their business and marketing strategy, according to a survey conducted by the University of Massachusetts Dartmouth’s Center for Marketing Research.
8% of the Fortune 500 Companies have a public blog.
26% said that social media is “very important” to their business and marketing strategy, according to a survey conducted by the University of Massachusetts Dartmouth’s Center for Marketing Research.
The survey involved 121 of Fortune 500 companies.
Survey Findings
Key findings of the survey conducted by the University of Massachusetts Dartmouth’s Center for Marketing Research include:
– 42% of respondents are “very familiar” with social media
– 38% are familiar with Message / Bulletin boards
– 26% said that social media is “very important” for them
– 19% of respondents blog
– 27% use social networking sites
– 36% are familiar with blogging
– 31% are familiar with online video
– 30% are familiar with podcasting
– 16% are familiar with wikis.
Post Related Link
The Hype is Real: Social Media Invades the Inc. 500
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