Forrester Research Report: ‘Making Podcasts Work For Your Brand’

Forrester Research has released a new research report: “Making Podcasts Work For Your Brand”. [Research Report]

Forrester Research has released a new research report: “Making Podcasts Work For Your Brand”.

Forrester Research Report Summary

“Podcasting has seen mild adoption growth in the past year, but it still hasn’t experienced the popularity explosion blogs have seen. However, this doesn’t mean that marketers shouldn’t offer podcasts to their customers.

Additionally, using podcasts for internal purposes is a great way to test the waters before you start creating content for customers. Before getting involved, it’s important to understand how the podcasting world works, determine if it’s right for your audience, and choose the right type of podcast to create. Once you have a clear understanding of these issues, you can focus on the proper techniques for developing a successful podcast.” [source]

The Forrester report includes the following figures in PowerPoint and/or Excel spreadsheet format:

– ‘Figure 1: Podcasting Is Still Chasing Blogging’s Popularity

– Figure 2: Podcast Listeners Listen To A Small Number Of Podcasts On A Regular Basis

– Figure 3: Podcast Listeners Are Technology Influencers

– Figure 4: Podcast Listeners Shy Away From Marketer Content

– Figure 5: IBM Optimizes Podcasts For Search Engines’.

Report Price: $379.00

Report Length: 14 pages

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Forrester Research Report: Making Podcasts Work For Your Brand

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.