Forrester Research has released a new research report: “IT Services Firms’ Marketing Priorities For 2007”. [Research Report]


Forrester Research has released a new research report: “IT Services Firms’ Marketing Priorities For 2007”.

Forrester Research Report Summary

“IT services marketing executives foresee challenging times in 2007. And they are right, as the market for service offerings is rapidly commoditizing, deals are getting smaller, profits are getting squeezed by low-cost offshore competitors, and once-loyal customers are choosing to divide their work among multiple suppliers.

What will they do in response? We spoke with 20 services marketing executives and found some common themes in their 2007 marketing plans, including a focus on marketing to existing clients, more careful spending with analyst firms, new efforts targeted at deal influencers, and a continuing struggle to prove the value of the marketing organization.” [source]

The Forrester report includes the following figure in PowerPoint and/or Excel spreadsheet format:

– ‘Figure 1: Marketers At IT Services Firms Struggle To Measure Success’.

Report Price: $279.00

Report Length: 4 pages

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Forrester Research Report: IT Services Firms’ Marketing Priorities For 2007

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

 

 

 

 

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