Forrester Research has released a new research report: “B2B Marketers Can Learn From Software Firms”. [Research Report]


Forrester Research has released a new research report: “B2B Marketers Can Learn From Software Firms”.

Forrester Research Report Summary

“Challenged to shorten long sales cycles and convey concise benefits about complex products, software marketers require sophisticated lead management practices to engage and land prospects.

Compared with other business marketers, software firms use more information to validate and qualify leads, work harder to automate lead management processes, and track campaign responses more effectively. Software firms are more open to the role that technology plays in improving marketing effectiveness and many have overcome traditional organizational barriers to enable lead management success.” [source]

The Forrester report includes the following figures in PowerPoint and/or Excel spreadsheet format:

– ‘Figure 1: Software Marketers Have More Mature Lead Management Practices Than Other Firms

– Figure 2: Software Firms Use More Robust Information To Classify Leads

– Figure 3: Closed-Loop Processes Help Software Marketers Get Ahead’.

Report Price: $279.00

Report Length: 8 pages

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Forrester Research Report: B2B Marketers Can Learn From Software Firms

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.