Digital River, an e-commerce outsourcing company, has added new programs to its marketForce strategic marketing services. The new online programs include e-mail channel management, comparison shopping and contextual advertising.


Digital River, an e-commerce outsourcing company, has added new programs to its marketForce strategic marketing services.

The new online programs include e-mail channel management, comparison shopping and contextual advertising.

The new programs will enable the users to get new customers and maximize the revenue opportunities for their online stores, according to Digital River.

Digital River – New Programs

Digital River’s new suite of strategic marketing services includes:

– E-Mail Channel Management: With this program, Digital River will help its clients optimize their e-mail campaigns and improve the quality and quantity of their e-mail lists.

– Comparison Shopping: Digital River will help its clients enable their online shoppers locate and purchase products. This program provides information about the same product from various e-commerce sites.

– Contextual advertising: Digital River will manage and optimize contextual advertising for its clients across multiple providers, including Google, Yahoo! Inc. and ContextWeb, Inc.

Joel Ronning, CEO, Digital River, said: “We remain committed to expanding our strategic marketing offering on a worldwide basis,

Our marketForce programs continue to be key growth drivers for our clients’ online businesses. Whether our clients are interested in driving site traffic and acquiring new customers, or reaching loyal customers with promotional offers and increasing average order size and close ratios, we have marketForce programs in place that are proven to help them optimize their online operations and increase revenues”. [source]

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Digital River Press Release

About Digital River

Digital River is an e-commerce outsourcing provider. The company builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers.

 

 

 

 

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