MarketingSherpa has released a new case study: “16 Tests (and Results) to Improve Email Response Rates”. [Case Study]


MarketingSherpa has released a new case study: “16 Tests (and Results) to Improve Email Response Rates”.

MarketingSherpa Case Study Summary

“Who hasn’t had an email marketing services firm or two come into the office and demo how they helped client X, Y or Z lift sales and clickthrough rates?

While the one-on-one PowerPoint presentations are often helpful and certainly necessary, have you ever wondered what those companies do with their own email? Discover how one company — looking to improve their own response rates — determined what style of messaging suited their audience best. Tests, tests and more tests, as well as a ton of results with creative samples …” []

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MarketingSherpa Case Study: 16 Tests (and Results) to Improve Email Response Rates is a research firm publishing real-life Case Studies, practical know-how and benchmark data on what works in marketing today.