eMarketer has released a new research report: “Internet Video Audience”. [Research Report]


eMarketer has released a new research report: “Internet Video Audience”.

eMarketer Research Report Summary

“The Internet Video Audience report analyzes not only who’s watching video content online, but also what they watch and how they watch it.

After virtually controlling video viewing, content and timing for half a century, advertisers are facing a new virtual reality. As A. G. Lafley, CEO of Procter & Gamble, told the Association of National Advertisers conference in October 2006, marketers must begin to let go.” [source]

eMarketer Report – Key Questions

Key questions the “Internet Video Audience” report answers include:

– ‘How many people watch Internet video? And how much do they watch?

– What are the demographics of the audience, such as age, gender, and household income?

– What do people like about online video? What do they dislike?

– Can Internet video ads be as effective, or even more so, than TV commercials?

– How, where and when do people watch video online?’.

Report Price: $695

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eMarketer Report: Internet Video Audience

About eMarketer

eMarketer is a provider of market research information related to the Internet, e-business, online marketing and emerging technologies.