Forrester Research Report: ‘Marketing Optimization Defined’
Forrester Research has released a new research report: “Marketing Optimization Defined”.
Forrester Research has released a new research report: “Marketing Optimization Defined”.
Forrester Research Report Summary
“‘Marketing optimization’ is the buzzword of the year. Vendors, trade magazines, and marketing gurus are offering up optimization as a panacea to marketing’s woes. We think the hype is unwarranted. Marketing optimization is a process-focused effort, not a quick fix or a technology solution. To get started, firms should evaluate their marketing life cycle and identify specific activities that can be improved by a combination of analytics, technology, and process improvements.” [source]
The Forrester report includes the following figure in PowerPoint and/or Excel spreadsheet format:
– ‘Figure 1: Examples Of Marketing Optimization Opportunities’.
Report Price: $49.00
Report Length: 5 pages
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Forrester Research Report: Marketing Optimization Defined
About Forrester Research
Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.
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