98% of the European online shoppers use the internet during the week. 82% of them use Internet at the weekends, according to a research by the European Interactive Advertising Association.


98% of the European online shoppers use the internet during the week. 82% of them use Internet at the weekends, according to a research by the European Interactive Advertising Association.

EIAA Research Findings

Key findings of the EIAA research include:

– 79% of Internet users shop at the weekends

– Online shoppers spend less time watching TV as a result of the internet

– 56% of online shoppers visit banking and finance sites

– 43% visit price comparison sites

– 41% visit auction websites.

Michael Kleindl, Chairman, EIAA, said: “As consumers further embrace their digital lifestyles, they are becoming more ambitious in what they choose to buy over the internet as well as how much they spend,

This research demonstrates the increasing trust in the internet amongst consumers to obtain information and buy a growing range of products. More money spent and items bought online shows that consumers are integrating online shopping into their daily lives”. [source]

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EIAA Press Release

About the EIAA

The European Interactive Advertising Association is a pan-European trade organisation for sellers of interactive media. The primary objectives of the EIAA are to champion and to improve the understanding of the value of online advertising as a medium, to grow the European interactive advertising market by proving its effectiveness, thus increasing its share of total advertising investment.