MIVA Media, an Internet advertising network and a division of MIVA, has signed a search and content Pay-Per-Click contract with Johnston Press Plc., a UK based local newspaper publisher.


MIVA Media, an Internet advertising network and a division of MIVA, has signed a search and content Pay-Per-Click contract with Johnston Press Plc., a UK based local newspaper publisher.

The contract enables MIVA Media to display targeted Pay-Per-Click Ads across 300 national, regional and classified websites Johnston Press portfolio, according to MIVA.

MIVA will also deliver search and content driven Pay-Per-Click Ads across over 275 regional Johnston Press websites.

Adam Poulter, Group Managing Director, UK & Europe, MIVA, said: “The Scotsman, targeted classified sites and over 275 regional sites – that’s an impressive portfolio and makes this an exciting new win for MIVA. In today’s maturing market, we’re seeing a growing number of pitches won not only through demonstrable expertise in the given business sector, but also through the breadth of monetisation tools available and a flexible and creative approach to the implementation of ads”. [source]

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About MIVA

MIVA is an online advertising network. MIVA delivers qualified leads to advertisers, helps maximize revenue for partners, facilitates commerce for online merchants and provides relevant information to customers.

About Johnston Press Plc.

Johnston Press Plc. is the 2nd biggest local newspaper publisher in the UK. The company publishes hundreds of local newspapers and web sites, produced by teams of local experts.