Forrester Research Report: ‘AT&T’s Market Intelligence Portal Sets A High Bar’

Forrester Research has released a new research report: “AT&T’s Market Intelligence Portal Sets A High Bar”.

Forrester Research has released a new research report: “AT&T’s Market Intelligence Portal Sets A High Bar”.

Forrester Research Report Summary

“AT&T has set the bar on how to create an influential market intelligence organization. AT&T’s Helen McGrath, VP of market and competitive assessment for business, uses a sales-focused portal to align and deliver her team’s work with the company’s go-to-market strategy. The portal, which exposes topic-based alerts, competitive counterpoints, and forward-looking market analyses, is a highly used site that also helps the combined sales and marketing teams from classic SBC Communications and legacy AT&T get up to speed faster on products, competitive selling points, and industry news. Other market intelligence professionals can learn from AT&T’s successful approach.” [source]

The Forrester report includes the following figure in PowerPoint and/or Excel spreadsheet format:

– ‘Figure 1: AT&T’s Customer Selling, Company, And Marketplace Competitive Intelligence Portal’.

Report Price: $279.00

Report Length: 6 pages

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Forrester Research Report: AT&T’s Market Intelligence Portal Sets A High Bar

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.