The latest Lorrie Morgan-Ferrero’s Copywriting TNT newsletter issue has been released. The featured article is titled “Deciding What Voice to Use in Copy”. [Newsletter]


The latest Lorrie Morgan-Ferrero’s Copywriting TNT newsletter issue has been released.

Copywriting TNT Newsletter Contents

Events

Morgan-Ferrero says, “This call is for members of my Sterling Inner Circle virtual mastermind group. When you join you get ONGOING support from your fellow members, my Gold and Platinum members, and ME through the online forum. We also meet via telephone once per month. This month’s topic is one of my favorites

Date:January 18th

Time: 3pm Pacific/6pm Eastern

Subject: “Simple Copywriting Tactics that Grab Attention”

Guest Expert: Yours truly, Lorrie Morgan-Ferrero

For information on getting started, visit www.redhotcopy.com/sterling.htm”

Featured Article : Deciding What Voice to Use in Copy

Morgan-Ferrero says, “You have to choose a character or an angle that you, the copywriter plays. Copy is interactive. There’s a copywriter and a copy reader. As soon as one is gone, the relationship is over (at least for the time being). Readers don’t have to stick around. There’s no locked door. And they won’t…if you don’t keep them interested. So you need to write as if you are talking to that person directly.”

Resource

Post Related Link

Copywriting TNT newsletter