Forrester Research Report: ‘Who’s Visiting CPG Cohort Sites?’

Forrester Research has released a new research report: “Who’s Visiting CPG Cohort Sites?”.

Forrester Research has released a new research report: “Who’s Visiting CPG Cohort Sites?”.

Forrester Research Report Summary

“Thirty-one percent of online consumers visit cohort sites like Procter & Gamble’s Home Made Simple that focus on a particular consumer segment and are sponsored by multiple consumer packaged goods (CPG) brands. These visitors embrace cohort sites for their rich information, recipes, newsletters, and coupons. Smart brand marketers will maximize returns on their cohort sites by devising appropriate content strategies, featuring new products and brands, and facilitating word of mouth.” [source]

The Forrester report includes the following figures in PowerPoint and/or Excel spreadsheet format:

– ‘Figure 1: Consumer Visits To Cohort Sites

– Figure 2: Demographics Of Cohort Site Users

– Figure 3: Online Behavior Of Cohort Site Users

– Figure 4: Cohort Site Visitors Are Driven More By Information Than Brand Site Visitors Are

– Figure 5: Influence And Attitudes Of Cohort Site Users’.

Report Price: $279.00

Report Length: 6 pages

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Forrester Research Report: Who’s Visiting CPG Cohort Sites?

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.