AOL has announced a cash tender offer to acquire TradeDoubler, a European provider of online marketing and sales solutions, for $900 million.


AOL has announced a cash tender offer to acquire TradeDoubler, a European provider of online marketing and sales solutions, for $900 million.

The TradeDoubler acquisition will enable AOL to enhance its online advertising business in the Europe, according to Time Warner.

TradeDoubler’s Board of Directors have recommended its shareholders to accept the offer. Arctic Ventures, TradeDoubler’s largest shareholder, has also accepted the offer.

Randy Falco, Chairman and CEO, AOL, said: “This investment provides a unique opportunity for both TradeDoubler and us to capitalize on the continued rapid growth in online advertising and e-commerce in Europe.

We believe that TradeDoubler will be complementary with our other businesses, especially with our third-party advertising network ““ Advertising.com. We look forward to working with the great people at TradeDoubler to offer European online marketers the broadest range of advertising solutions and Web sites the most comprehensive set of monetization opportunities”. [source]

Post Related Link

Time Warner Press Release

About AOL

AOL and its subsidiaries operate a network of Web brands and the largest Internet access subscription service in the United States.

About TradeDoubler

TradeDoubler is a European provider of online marketing and sales solutions. Industry leaders throughout Europe have partnered with TradeDoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business.