John Slade, Senior Director of Product Management for Yahoo! Search Marketing, has provided information on Click fraud.


John Slade, Senior Director of Product Management for Yahoo! Search Marketing, has provided information on Click fraud.

Slade writes: “Click fraud isn’t going to be solved by any one company and it sure as heck isn’t going to be addressed with a single solution. Tracking, filtering, standards or lawsuits alone aren’t the answer. There are multiple facets to this problem and we need to fight it together – search engines, advertisers, agencies, tool providers, researchers – on multiple fronts.” [Read the Complete Post]

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