Forrester Research has released a new research report: “E-Coupons Engage Customers Beyond Discounts”.


Forrester Research has released a new research report: “E-Coupons Engage Customers Beyond Discounts”.

Forrester Research Report Summary

“Half of coupon users who go online use Web coupons as well. Although these e-coupon clippers tap more sources and consume more coupons than their offline-only brethren, they are still valuable marketing targets.

They make more money, shop online more, and talk about new products with peers more than offline coupon users do. To effectively tap into the value of e-coupon users, brand marketers must treat e-coupons as part of customer conversations, rather than as drivers of ad hoc transactions.” [source]

The Forrester report includes the following figures in PowerPoint and/or Excel spreadsheet format:

– Figure 1: Half Of Clippers Who Go Online Use E-Coupons

– Figure 2: E-Coupon Users Redeem More Coupons Than Offline-Only Clippers

– Figure 3: E-Coupon Users Tap Multiple Online And Offline Sources

– Figure 4: E-Coupon Users Are More Likely To Buy Private Label

– Figure 5: E-Coupon Users Have Money And Like To Shop Online

– Figure 6: E-Coupon Users Like To Learn And Tell Others About New Products.

Report Price: $279.00

Report Length: 7 pages

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Forrester Research Report: E-Coupons Engage Customers Beyond Discounts

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.