US Internet advertising spending will increase by 7.2% in 2007. In 2007, the Internet ad spend will increase by 13.4% over 2006, according to TNS Media Intelligence.


US Internet advertising spending will increase by 7.2% in 2007. In 2007, the Internet ad spend will increase by 13.4% over 2006, according to TNS Media Intelligence.

TNS Media Intelligence Data

TNS Media Intelligence has provided the following data:

– Total US advertising spending will increase 2.6% in 2007 to $153.7 billion

– US Advertising expenditures are expected to increase by 2.1% in the first half of 2007, and 3.2% in the second half.

Steven Fredericks, President and Chief Executive Officer, TNS Media Intelligence, said: “Our outlook for 2007 is tempered by the absence of two biennial advertising events, the Olympics and federal elections, which tend to contribute an incremental 80-100 basis points to growth rates,

More significant, we expect share of total ad spending will continue to shift away from the Top 100 marketers, as media fragmentation enables more brands with smaller media budgets to participate in the market, while concurrently helping dampen media price inflation”. [source]

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About TNS Media Intelligence

TNS Media Intelligence is a provider of strategic advertising intelligence to advertising agencies, advertisers, and media properties.