Dr. Ralph F. Wilson has released thelatest ‘Web Marketing Today’ Weekly. The featured topic is titled “Most Websites Are Designed Backwards — Seriously”. [Newsletter]


Dr. Ralph F. Wilson has released thelatest ‘Web Marketing Today’ Weekly.

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Most Websites Are Designed Backwards — Seriously

Typically site design (and redesign) starts with the home page, laboring over the look and feel. As designers wait for content, the site is built following standard formulas and the goal of selling a product or service often becomes secondary. Deadlines are missed between the unpredictability of the creative process and the struggle for content, and eventually the management command becomes an exasperated: “Get the site up and fix it later!” The all important conversion pages receive minimal attention. Sales are lackluster. Visitors abandon early. This is when conversion experts get involved.

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