eMarketer has released a new research report: “Mobile Marketing and Advertising”.


eMarketer has released a new research report: “Mobile Marketing and Advertising”.

eMarketer Research Report Summary

“This year it will be crucial for the mobile industry to move past its subscription heavy mentality and toward non-voice services. And in mobile marketing and advertising that will mean understanding clearly the difference between what should be attempted – and what should not even be tried.

In 2007, look for increased cross-media integration with the direct response capabilities of mobile handsets providing the punch line to a rich media set-up in another media. Combined with the march of advanced networks and handsets in Western Europe, North America and Asia-Pacific, the stage is set for an explosion of mobile marketing and advertising.” [source]

eMarketer Report – Key Questions

Key questions the “Mobile Marketing and Advertising” report answers include:

– ‘What are the global and regional mobile marketing opportunities for brands, agencies and mobile network operators?

– How much of marketing budgets will be devoted to mobile worldwide?

– What are some of the primary objectives of mobile marketing and advertising?

– How do mobile campaigns tie into campaigns in other media?’.

Report Price: $695.00

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eMarketer Report: Mobile Marketing and Advertising

About eMarketer

eMarketer is a provider of market research information related to the Internet, e-business, online marketing and emerging technologies.