Cody Moya’s article “Ensuring Quality on Your Product Delivery Web Site” is reprinted here. [Article]


Cody Moya’s article is reprinted here.

Ensuring Quality on Your Product Delivery Web Site

One of the most important, yet most frequently overlooked, parts of running a product delivery web site is ensuring consistent and reliable quality on that web site. It is absolutely vital that your customers be able to find the information they need, purchase that information and check out quickly.

It is important to test the functionality of your product delivery web site on a consistent basis, and to address any deficiencies found immediately. Testing the web site on an ongoing basis is important, since a seemingly innocent change on your part or on the part of your web hosting service, could render parts of your web site difficult to use, or even cause them to stop working altogether.

In addition, ongoing software updates and patches from Microsoft and others can also affect the functionality of various parts of your web site. It is important, therefore, to make this web site testing an ongoing part of your operation. Just as you set aside time for important things like backing up information and reviewing lists of customers, so you should set aside at least a few hours a month to test your web site and ensure it is still the most reliable and most useful in the industry.

The emergence of alternative browsers has made testing any web site for difficult, and it has certainly created new challenges for owners of product delivery web sites. It is important, however, to test the design and functionality of the web site on several of the most popular alternative browsers, such as Firefox and Opera. This testing is important, since not all web sties display properly on these alternatives to Internet Explorer.

It is important to test your web site, especially because in most cases a visitor or potential customer will not point out problems to you. Unless he or she is already a customer, it is likely that he or she will simply move on, and you may never know why you failed to capture that potential customer.

One of the most critical parts of quality testing for the owner of the product delivery web site is known in the industry as visual acceptance testing. This is actually a fancy way to say making sure the web site still looks the way you intended when you first designed it. This means ensuring that all the graphics load properly, that the colors display properly, and that all pages of the web site have the same overall look and feel. It is important to test the look of the web site at several different color depths and screen resolutions, in order to simulate the conditions encountered by different Internet users.

After you have made sure your web site still looks its best, it is important to test it for functionality. Functionality testing includes such things as searching for dead and expired links, testing scripts and forms, and testing the payment processing system.

The information posted on the web site should also be carefully proofed to ensure a professional and businesslike appearance. This proofing includes checking for and correcting spelling errors, mistakes in grammar and tense and correcting problems with phrasing.

As we said earlier, it is important as well to test the web site with a variety of alternative browsers, and also with older versions of popular browsers like Netscape and Internet Explorer. It is not enough to make sure the site looks great and functions properly under Internet Explorer 6. It must also perform properly with Internet Explorer 4 and 5, with older versions of the Netscape Browser, and with various versions of popular alternative browsers like Opera and Firefox.

ABOUT THE AUTHOR:

Cody Moya writes about Profitable Memberships in his Free Courses on Internet Marketing. You can sign up for his free Courses and get additional information at his website: http://FreeInternetMarketingCourses.com

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*IMNewswatch would like to thank Cody Moya for granting permission to reprin

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