Forrester Research has released a new research report: “Consumers’ Behavior Online: A Deep Dive”.


Forrester Research has released a new research report: “Consumers’ Behavior Online: A Deep Dive”.

Forrester Research Report Summary

“Forrester tracks more than 150 activities, diving deep into 38 common and emerging media, shopping, communications, entertainment, and social networking online activities. The results are sometimes surprising.

For example, shopping is only an occasional activity; receiving photos via email is the fastest-growing activity; instant messaging use is growing only among younger consumers; and PC time has surpassed TV time, even among Gen Xers. But the real value of tracking online behavior is that it helps interactive marketers and tech product marketers identify and target the best consumer segments.” [source]

The Forrester report includes the following figures in PowerPoint and/or Excel spreadsheet format:

– ‘Figure 1: Forrester Tracks More Than 150 Activities

– Figure 2: Consumers Spend More Time Online Every Year

– Figure 3: Email Dominates The Daily Activity List

– Figure 4: Communications, Gaming, And Research Lead The List Of Intensive Activities

– Figure 5: Men And Women Look Alike In Most Online Activities

– Figure 6: Emailing Photos Is The Fastest-Growing Online Activity

– Figure 7: Instant Messaging Is Growing, But Only Among Younger Consumers

– Figure 8: Gen Y Consumers Are Big Social Networkers

– Figure 9: Examples Of Behavioral Targeting To Reach Potential Buyers’.

Report Price: $775.00

Report Length: 16 pages

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Forrester Research Report: Consumers’ Behavior Online: A Deep Dive

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.