Forrester Research has released a new research report: “Yahoo! Brings The World Cup To The Mobile Web”.


Forrester Research has released a new research report: “Yahoo! Brings The World Cup To The Mobile Web”.

Forrester Research Report Summary

“To reach more than 1.5 billion football (or soccer) fans worldwide, the Federation Internationale de Football Association (FIFA) partnered with Yahoo! to connect fans to the 2006 World Cup in Germany through coordinated Web, mobile Web, and SMS offerings.

The mobile Web offering was a huge part of the success, generating 73 million hits and billions of dollars in revenue for FIFA, Yahoo!, and their partners. The World Cup mobile site was successful because the design team focused on key user tasks, tested frequently on a variety of mobile devices and browsers, actively advertised the site’s simple URL, and integrated the mobile Web into a rich set of cross-channel offerings.” [source]

Report Price: $379.00

Report Length: 3 pages

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Forrester Research Report: Yahoo! Brings The World Cup To The Mobile Web

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

 

 

 

 

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