Blackfriars Communications has released a new research report: “Marketing 2006: A Make Or Break Fourth Quarter”.


Blackfriars Communications has released a new research report: “Marketing 2006: A Make Or Break Fourth Quarter”.

Blackfriars Communications Report Summary

“This 20-page report containing 18 figures and tables analyzes the results of Blackfriars November 2006 survey of 109 senior business executives regarding marketing budgets, attitudes, and spending. It presents breakdowns of the dollars actually spent in Q3, averages and breakdowns of Q4 budgets, executive quotes and gauges of marketing attitudes, and data about how measurement continues to affect corporate spending and attitudes. It also analyzes differences in marketing spending between business to business (B2B) and business-to-consumer (B2C) organizations and provides projections of 2007 marketing budgets.” [source]

Blackfriars Communications Report – Key Figures

Key figures of the Blackfriars Communications report include:

– Advertising and online categories showed the most strength in third quarter marketing spending

– Offline advertising dominated the weak Q3 Blackfriars Marketing Category Indices

– Broad marketing attitudes are strong, but have declined somewhat from the third quarter

– Executives plan strong fourth quarter marketing spending

– Offline advertising allocations have been rising all year, eclipsing online marketing

– The fourth quarter Blackfriars Marketing Index rises to 150

– Offline advertising leads the fourth quarter Blackfriars Marketing Category Indices

– B2C firms plan the largest marketing increases for 2007.

Report Price: $495.00

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Blackfriars Communications: Marketing 2006: A Make Or Break Fourth Quarter

About Blackfriars Communications

Blackfriars Communications, headquartered in Maynard, Mass., improves how organizations communicate through consulting, executive training, and research services.

 

 

 

 

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