Cody Moya’s article “The Issue of Trust to the Product Delivery Web Site” is reprinted here. [Article]


Cody Moya’s article is reprinted here.

The Issue of Trust to the Product Delivery Web Site

In order for your new product delivery web site to be a successful one, it is important that both current customers and potential ones come to look upon you as an expert in your field, and that they have complete trust and confidence in the information you provide.

After all, unlike a free content web site, where the posted information is free for the taking, the product delivery web site will be charging a fee for access to those great products. The products you deliver must be compelling, interesting, accurate and above all valuable to each of your customers. If the products you provide on your product delivery web site is not valuable, your customer base will quickly diminish, and your income from the site will diminish right along with it.

There are a number of different ways to convince potential customers of your expertise in a particular subject or set of related subjects. One way to do this, of course, is to harness your existing reputation in your field of choice. For instance, the star stock picker for a mutual fund company will have a far easier time convincing people to sign up for his or her investment newsletter than will a relative unknown.

Endorsements from those in your chosen industry are important as well. For instance, an endorsement from a major investment firm, mutual fund, or well known investment manager, will lend instant credibility to an investment related product delivery web site. Chances are you have important contacts in your field of expertise, and you may be able to harness the power of these contacts into endorsements for your new venture.

It is also important to reassure all potential web site customers that you have their best interests in mind. In order to achieve that important goal it is important to remain as flexible and adaptable as you can. In order to run a successful business, whether on the Internet or off, it is important to understand what the customer wants, and to provide it better than anyone else in the business. Without this focus on serving the needs of the customer to the best of your ability your business will fail.

Another way to maintain your level of credibility and expertise is to keep up with all new developments in your field. It is vital to watch for new trends in the industry, read the most important trade magazines, and keep abreast of all new laws affecting the business. By knowing the industry inside and out, you will be able to provide the cutting edge information that your customers are seeking.

This level of research and expertise will also help you spot niches or parts of the market that have been ignored or underserved. Exploiting niche categories is a proven formula for success on the Internet, and identifying and targeting niche markets is a great way to make money with a product delivery web site.

Since this niche marketing is so important, it is vital to be wary of making the theme of your web site overly broad. Focusing the site too broadly could dilute the important niche market you are trying to serve, and leave your original base of subscribers feeling that they are not receiving value for their money. It is important to keep your site focused on its original purpose. If you do want to move to a more broad focus, perhaps you can do so by setting up another product delivery web site, and focusing on a different target audience.

ABOUT THE AUTHOR:

Cody Moya writes about Profitable Memberships in his Free Courses on Internet Marketing. You can sign up for his free Courses and get additional information at his website: http://FreeInternetMarketingCourses.com

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*IMNewswatch would like to thank Cody Moya for granting permission to reprint this article.

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