Allyn Cutts’ ‘Amazing Marketing Strategies’ article titled “Shave Away The Waste Factor In Your Direct Mailing Campaign” is reprinted here. [Article]


Allyn Cutts’ article is reprinted here.

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Shave Away The Waste Factor In Your Direct Mailing Campaign

How often do you get the mail, and throw advertisements directly into the trash? Yeah, I do too… actually, I don’t ‘just’ throw away much direct mail. I like to skim, scan, and steal ideas. Then the good stuff goes in my ‘Swipe File’ for use later. But, what’s more important is how can we keep others from putting our direct mailing campaign in the dumps?

Frost nips the air, the leaves are turning colors and I know snow is on the way. It’s the perfect time to put hiking boots on sale for those outdoor adventurers, and to get skiing enthusiasts interested in preparing for the slopes. Yep, I’m ready to get business booming, but who should I notify about the upcoming sale?

Really, there’s a simple solution! Don’t waste a lot of time and money mailing to people who are just not interested. You don’t need to be a marketing guru for that to make sense, but it might not be quite as easy as it sounds to find out who exactly is interested in your offer.

I’m obviously looking for people who are going to be outdoorsmen. A great place to start would be to find out who subscribes to magazines like Skiing, Hiking, The Great Outdoors, or Field and Stream magazines. Yeah, that list is going to cost me a pretty penny, but think about it. Am I better off paying $200 for a thousand names of people who are prime prospects or blindly mailing out 10,000 advertisments to people who may prefer to watch soap opera’s or football games?

Yep, if 9,985 of my advertisements hit the trash without a second thought, I’ve wasted a lot of dough. You do the math! Postage for 10,000 advertisements, a cheap residential list ($30), and the cost of the advertisements themselves ($500). Now compare it to the cost of 1000 advertisements ($200), 1000 postage stamps, and $200 for an appropriate list. According to my calculations that’s a saving to the tune of several thousand dollars!

Yeah, I prefer to work smarter rather than harder. If I’m going to get 15 to 20 customers into my shop, you won’t catch me licking 10,000 postage stamps to do it!

Now that we know who to target, next time we’ll discuss creating advertisements that will be irresistible!

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

Allyn Cutts

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

*IMNewswaatch would like to thank Allyn Cutts for granting permission to reprint the article.

 

 

 

 

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