Google Analytics: Visitor Reports
Gauri Deshmukh from Google Analytics Team has explained the difference between “Absolute Unique Visitors” and “New vs. Returning” reports. Both the reports provide information on what percentage of visitors a website retains, according to Deshmukh.
Gauri Deshmukh from Google Analytics Team has explained the difference between “Absolute Unique Visitors” and “New vs. Returning” reports. Both the reports provide information on what percentage of visitors a website retains, according to Deshmukh.
Absolute Unique Visitors
“This report counts each visitor only once and then classifies the visitor as ‘First Time’ or ‘Prior Visitor’. The question asked is, ‘has this visitor visited the website prior to the active (selected) date range?’ and the answer is a simple yes or no. If the answer is “yes” the visitor is categorized under ‘Prior Visitors’; if it is no, the visitor is categorized under ‘First Time Visitors’. Visitors who have returned are still only counted once.” [source]
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New vs. Returning
“This report classifies visits (sessions) by the visitor type (new or returning). So when somebody visits your site for the first time, the visit is categorized as ‘Visit from a new visitor’. If this user has browsed your website before, the visit is categorized as ‘Visit from a returning visitor’.” [source]
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