eMarketer Report: ‘CPG Online Marketing’

eMarketer has released a research report: “CPG Online Marketing: Relationships Take Over”.

eMarketer has released a research report: “CPG Online Marketing: Relationships Take Over”.

eMarketer Report Summary

“When Procter & Gamble, the company that put the soap into television “soap operas,” began offering music downloads on a relationship-building site, Home Made Simple, it was a sure sign the consumer packaged goods (CPG) industry was changing. The Internet is now where consumers interact with brands in ways surpassing even TV commercials.” [source]

eMarketer Report – Key Questions

Key questions the “CPG Online Marketing” report answers include:

– What are CPG companies spending on the Internet?

– How will CPG ad dollars shift in the coming year?

– What attracts consumers to CPG Web sites?

– What type of sites work best for CPG advertising?

– Why is “Engagement” the buzzword for CPG marketers?

– How are multimedia campaigns successfully integrated?

Report Price: $695.00

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eMarketer Report: CPG Online Marketing

About eMarketer

eMarketer is a provider of market research information related to the Internet, e-business, online marketing and emerging technologies.