‘Web Site Brand Review’ – Forrester Research Boot Camp on February 28-March 1

Forrester Research is having “Web Site Brand Review” boot camp on February 28 – March 1, 2007.

Forrester Research is having “Web Site Brand Review” boot camp on February 28 – March 1, 2007.

Forrester Research Boot Camp Overview

“Companies care deeply about their brands. But while brand enhancement is a top priority for companies’ Web sites, few actively measure how their brands achieve the two major aspects of online branding – Brand Action and Brand Image. Forrester’s Brand Review methodology gives firms a framework for measuring how effectively their Web sites enable user tasks and how well sites resonate with brand positioning.” [source]

Learnings from the Forrester Research Boot Camp:

– ‘Insights on the role Web sites play in supporting brand

– Hands-on training in Forrester’s Brand Review methodology

– Feedback on Brand Reviews conducted during training’.

Registration Fee: $9000

Post Related Links

Forrester Research Boot Camp: Web Site Brand Review

Forrester Research Boot Camp Registration Page

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.