Forrester Research: ‘The Best And Worst Of Email Marketing In 2006’

Forrester Research has released a new research report: “The Best And Worst Of Email Marketing In 2006”.

Forrester Research has released a new research report: “The Best And Worst Of Email Marketing In 2006”.

Forrester Research Report Summary

“Forrester applied its Email Marketing Review methodology to 63 email programs from the business products and services, consumer goods, financial services, media, retail, and travel industries. Despite significant maturity in email marketing since conducting a similar assessment in 2003, only one email program scored a passing grade.

Media emails score the best but consistently fail online registration. Financial services and B2B marketers trail other emailers as they still struggle with email design basics and staying customer-centric. Forrester recommends that marketers identify email improvements based on industry priorities. And, we encourage emailers to leverage our email marketing review to create emails that humanize the digital experience.” [source]

The Forrester report includes the following figures in PowerPoint and/or Excel spreadsheet format:

– Figure 1: Email Evaluation Scorecard

– Figure 2: Only One Of 63 Emails Passed

– Figure 3: How Industries Scored Across All Review Criteria.

Report Price: $279.00

Report Length: 13 pages

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Forrester Research Report: The Best And Worst Of Email Marketing In 2006

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.