Forrester Research has released a new research report: “Is The US Ready For Mobile Marketing?”.


Forrester Research has released a new research report: “Is The US Ready For Mobile Marketing?”.

Forrester Research Report Summary

“The near ubiquity of mobile phones and accelerating consumer acceptance of applications other than voice make mobile a powerful new channel for marketers. When done right, mobile campaigns yield high response rates and increase consumer engagement. Still, 79% of consumers are annoyed by the idea of mobile marketing. To avoid consumer backlash against ads on their phones, marketers must adopt a mindset where value replaces interruption and campaigns are designed for an abbreviated and immediate mobile experience.” [source]

The Forrester report includes the following figures in PowerPoint and/or Excel spreadsheet format:

– Figure 1: Three Mobile Marketing Mechanisms Exist Today

– Figure 2: Adoption Of Mobile Data Services Is On The Rise

– Figure 3: Text Messaging Is The Most Used Data Service

– Figure 4: Mobile Plays A Different Role In The Lives Of Younger Consumers

– Figure 5: Data Use, Especially SMS, Is Tied To Age

– Figure 6: US Consumers Are Skeptical Of Mobile Marketing.

Report Price: $279.00

Report Length: 14 pages

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Forrester Research Report: Is The US Ready For Mobile Marketing?

About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.

 

 

 

 

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