Shawn Collins’ latest ‘Affiliate Program Tip’ Blog post is titled “Ask Shawn Collins: Future of B2B Affiliate Programs”. [Blog]


Shawn Collins’ latest ‘Affiliate Program Tip’ Blog post is titled “Ask Shawn Collins: Future of B2B Affiliate Programs”.

Collins says, “I think the future, as well as the past, is all about managing expectations of merchants. The universe of available affiliates is inevitably smaller in B2B affiliates due to the focused nature of the products and services.

I think you’ve got to look at it almost like B2C affiliate marketing in the late 90’s when it was a matter of selling Webmasters on affiliate marketing before you could recruit them as affiliates”. Read the complete Post…

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