Small and medium-sized businesses are going to increase spending on e-commerce and online marketing in 2007, according to a new Yankee Group survey.


Small and medium-sized businesses are going to increase spending on e-commerce and online marketing in 2007, according to a new Yankee Group survey.

52% of respondents from the SMB’s said that they will increase spending on online marketing in 2007.

Russell Morgan, president of the nonprofit Information Technology Solution Providers Alliance, said: “Small and medium-sized business managers want and intend to spend more on e-commerce and online marketing in 2007 because they recognize these technologies can help level the playing field between large and small businesses,

In fact, we’re starting to see small businesses not only invest more in these online tools, but also see increased revenue as a result of that investment”. [source]

Gary Chen, analyst, Yankee Group Enterprise Research group, said: “The 2006 SMB Business Applications and Web Survey sheds a lot of light on how small business are implementing online tools to increase market share and boost profits,

After conducting the same survey five consecutive years and seeing such a marked interest this year, we expect 2007 to be a banner year for online marketing and e-commerce”. [source]

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Yankee Group conducts research related to the pace of technology change and its effect on networks, consumers and enterprises.