Brian Carroll’s latest blog post is titled “Budget Wars: Sales & Finance vs Marketing”. [Blog]


Brian Carroll’s latest blog post is titled “Budget Wars: Sales & Finance vs Marketing”.

Carroll says, “I look at the challenge that marketers often face when it comes to getting their budgets approved by finance and I wonder why does it have to be so hard?

Many financial executives still view marketing as an expense, a.k.a. cost center, rather than viewing it as an asset that creates revenue. Bottom line: it’s the numbers. So why not begin with that?”. Read the complete Post…

Post Related Link

Brian Carroll’s Blog