Umbria, a market intelligence company that specializes in blog research and consumer generated media for market insight, has launched ‘Umbria Connect’, a service that provides URL source lists of blogs on various topics.


Umbria, a market intelligence company that specializes in blog research and consumer generated media for market insight, has launched ‘Umbria Connect’, a service that provides URL source lists of blogs on various topics.

Umbria Connect

“Umbria Connect gathers input from publicly available CGM sources to locate individual bloggers writing about topics or themes of interest to marketers. Umbria then sells the blog URLs in blocks of 25 on a subscription basis ““ with either monthly or quarterly updates ““ to help marketers engage with this important and constantly evolving audience.” [source]

Companies can use Umbria Connect to:

– establish a community of passionate supporters for:

— product/feature attitudes and usage trends

— word-of-mouth campaigns

— test marketing and advertising concepts and positioning

– Build custom marketing panels that provide objective feedback.

Janet Eden-Harris, CEO, Umbria Inc, said: “Umbria Connect is a natural extension of our blogosphere segmentation capabilities,

This new offering enables us to support our clients close the loop on the blogosphere research and put the analysis to work in their individual outreach campaigns”. [source]

More information about Umbria Connect is available at www.umbrialistens.com.

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About Umbria

Umbria is a marketing intelligence company that analyzes the unaided opinions, perceptions, attitudes and behaviors of the online world and distills it into actionable insights about companies, brands, products, people and issues.