Allyn Cutts’ ‘Amazing Marketing Strategies’ article titled “Referrals – The Greatest Marketing Tool Available” is reprinted here. [Article]


Allyn Cutts’ article is reprinted here.

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Referrals – The Greatest Marketing Tool Available

Everybody likes the warm fuzzy feeling of being a hero. Remember the glow you feel when you know you’ve done something that was great? Yep, the smiles, thank you’s, and pats on the back do something for a guys ego. Hey, wouldn’t it be great if you could take that “winning sensation” and place it on every customer that walks out your door – whether it’s a real or virtual door?

Aha, I’ve discovered how you can do exactly that, and use the entire event to increase your business! Not a bad trade, huh? The secret – REFERRALS I know, I know, if you’re like me, you hate to ask your customers to tell someone else about your products. After all, I’m not into begging. But really, you don’t have to grovel before your clients to get them marketing your products, if you know what you’re doing.

Here’s the scoop. First of all, don’t be afraid to ask for referrals. Studies say that every person who walks through your door or browses your site, knows fifty-two people on the same social status or working realm. Hey, do the math! The potential advertising is phenomenal, right? Chances are that each of your clients will tell between one and three of their acquaintances about your business with no incentive from you. Imagine the difference a little incentive will make!

~~~~ SIDEBAR ~~~~ If you have a friend, an associate… a Referral, who could benefit from our Amazing Marketing Strategies series, please send them to the URL below:

http://1trac.com/dt/t/cp_optin.php ~~~~ SIDEBAR ~~~~

Christmas…Birthday…Valentine’s Day….Why do we look forward to these special days? I know I like that little bit of special attention, and yeah…a gift is nice too. Yep we all like gifts, and your customers will go the extra mile for you when you throw in a little bonus or surprise for them every time they refer someone to you. Get a package of special giveaways or print up discount cards. Hey, even a thank you card can brighten their day.

I recently bought a car, and within a week I received three $150 coupons in the mail to give away. Now most folks are like me, and like to look out for friends and family members. Every time someone mentioned buying a car, I was sure to pull out the coupons and offer them $150 off their first payment. Yeh, it feels good to help someone else save money too! You might want to make use of these second party certificates. Your customers are sure to know folks who are thinking of purchasing your product. And what better advertisement than a satisfied customer with – in my case- a shiny new car to show off!

Remember that an attitude of gratitude is important in this advertising game. A customer who sticks their neck out for you, and receives no recognition isn’t as likely to go the extra mile a second time. On the other hand, a happy customer who knows their efforts are appreciated and rewarded will be a life-long loyal advertiser!

Next time we’ll explore the dramatic impact that testimonials can have on your marketing strategy.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

Allyn Cutts

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

*IMNewswaatch would like to thank Allyn Cutts for granting permission to reprint the article.