Yahoo! Sites registered 35.6 billion page views in November 2006 in the US. Fox Interactive Media registered 34.9 billion page views during the same period, according to comScore Networks.


Yahoo! Sites registered 35.6 billion page views in November 2006 in the US. Fox Interactive Media registered 34.9 billion page views during the same period, according to comScore Networks.

comScore Data

comScore has provided the following data:

– MySpace.com registered 38.7 billion page views in November 2006

– In November 2006, 8% of all Web content consumed by US Internet users from university settings

– Fox Interactive Media’s 12% of content was viewed at university locations

– 6% of page views at Yahoo! Sites occur at university locations.

Dr. Magid Abraham, President and CEO, comScore Networks, said: “While some research companies showed a lower page view count for Fox and Yahoo! than did comScore, our data agree that Yahoo! is still the leader if one looks at only the usage from home and work locations. However, the key reason for the apparent discrepancy is Internet usage from university locations, which comScore uniquely measures.

In the case of sites such as MySpace.com, which generates a substantial share of their visitation among college students, the failure to account for college users significantly underestimates the true number of total page views. Only comScore, with its robust university sample, is able to provide a comprehensive and accurate view of visitation to all sites”. [source]

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comScore Networks is a web measurement and analysis provider. comScore has 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behaviour, including online and offline purchasing.