The US Internet advertising spending increased by 49.2% in the first three quarters of 2006 over the same period of 2005, according to Nielsen Media Research.


The US Internet advertising spending increased by 49.2% in the first three quarters of 2006 over the same period of 2005, according to Nielsen Media Research.

Nielsen Media Research Data

Nielsen Media Research has provided the following data:

– During Q1-Q3 2006, total US advertising spending increased by 5.1%

– Ad spending on Spanish Language-TV increased by 16.6%

– Ad spending on National Newspapers increased by 8.4%.

Carolyn Creekmore, senior director of media analytics, Nielsen//NetRatings, said: “As consumers continue to make the Web a part of their daily media mix, so do advertisers,

Some of the segments that represent the largest share of advertising online – including financial services, retail and telecommunications – also experienced the greatest increase in ad spending, year over year”. [source]

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About Nielsen Media Research

Nielsen Media Research is a provider of television audience measurement and related services. Nielsen Media Research, is part of VNU Media Measurement & Information.