Cliff’s latest ‘Marketing Experiments’ Blog post is titled “Does a Video Offer Increase or Decrease Conversion?”. [Blog]


Cliff’s latest ‘Marketing Experiments’ Blog post is titled “Does a Video Offer Increase or Decrease Conversion?”.

Cliff says, “We were surprised (as we sometimes are during tests) to find that a newly designed offer page advertising an online subscription product which included a video from the founder of the company, explaining the product, converted much lower than the same page without the video”. Read the complete Post…

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Marketing Experiments Blog