Allyn Cutts’ ‘Amazing Marketing Strategies’ article titled “Create or Re-Invent Your Own Success” is reprinted here. [Article]


Allyn Cutts’ article is reprinted here.

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Create or Re-Invent Your Own Success

Create or Re-Invent Your Own Success

Last time, we used ideas from Napoleon Hill’s book “Think and Grow Rich” to create checklist to help improve our business. Let’s look at another checklist that reorganizes the old with fresh new ideas.

Not all great ideas are brand new! Yeah, sometimes we take what we have and improve upon it. Sinks and toilets are examples of modernized versions of pre-running water inventions. Make a list of your products and services. Can you make any changes that will reinvent them?

Here are some ideas for reinventing:

1. Add to it. Is there anything you can add to your product or service to improve its performance or quality? Every day companies come up with additives for their products. Do you remember the peanut butter and jelly swirled together? OK, maybe it wasn’t a big hit, but hey it was creative!

2. Take away from it. Can you take away from it, and make it better? Ah, the convertible is a nice car without the roof! There are things that are better without some parts that you might think are vital, at first glance.

3. Supersize or small? Some businesses fair better in large, while others need the small Mom and Pop shop aura to succeed. The print industry is more successful in smaller settings than the large industrial surroundings. The surge in small businesses has created a large number of entrepreneurs with needs on a smaller scale. The large industrial print shop setting is intimidating to an individual with a small purchase. It pays to have a small print shop with friendly service to accommodate a changing business community.

4. Different use? Have you seen snow shovels painted with seasonal scenes and propped near the entrance of homes? Be creative! You’re product doesn’t have to be used exactly the way it was originally designed to be used.

5. Dye it. Well, if it’s not hair change the color. Young people especially, like a selection of bright colors. No gray or tan computer screens for them…it’s yellow or purple!

6. Market it. How are you marketing your product? You may be able to change the focus and make a boom heard around the world. Yeah, Bill Gates did, and he’s still reaping the benefits!

7. Price it. Have you changed the pricing structure? Two for the price of one has an appeal to it that makes customers feel like they’re getting a good deal. Who doesn’t like to feel like a bargain buster?

8. Revive it. If your products seems to have lost life, don’t fret. Revive it. Care Bears, Strawberry Shortcake, and Cabbage Patch Kids were the rage two decades ago, but faded from the scene. Last Christmas, the store shelves were once again touting these seemingly forgotten toys to a new generation.

Got your list written up? Don’t be afraid to be creative with your products and services. Yeh, who knows when one little change will make a difference worth several million?

Ready for the fourth list you need to have on hand? Stay tuned!

Dedicated to your further success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

Allyn Cutts

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

*IMNewswaatch would like to thank Allyn Cutts for granting permission to reprint the article.