eMarketer has released a new research report: “Social Network Marketing: Ad Spending Update”.


eMarketer has released a new research report: “Social Network Marketing: Ad Spending Update”.

eMarketer Report Summary

“Ad spending on social network is growing as marketers become more comfortable with viral marketing and user-generated content. Search, e-commerce, video and international expansion are key areas to watch in 2007. However, for continued growth social networks must develop better tools for measuring results.” [source]

eMarketer Report – Key Questions

Key questions the ‘Internet Video’ report answers include:

– ‘What factors are driving growth in ad spending on online social networking sites?

– What role will search marketing and e-commerce play in this growth?

– Are social network users really getting older?

– How can marketers measure the effectiveness of social network advertising?’.

Report Price: $695.00

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eMarketer Report: Social Network Marketing

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eMarketer is a provider of market research information related to the Internet, e-business, online marketing and emerging technologies.