Performics, a Search Engine Marketing firm and the performance marketing division of DoubleClick, has integrated its search advertising system with Yahoo!’s new search marketing platform.


Performics, a Search Engine Marketing firm and the performance marketing division of DoubleClick, has integrated its search advertising system with Yahoo!’s new search marketing platform.

Yahoo!’s new platform “Project Panama” enables advertisers to connect with consumers more effectively, according to DoubleClick.

DoubleClick Announcement

“DoubleClick was the first outside company to book a keyword in the redesigned system. DoubleClick leveraged Performics’ long-standing relationship with Yahoo! to gain early access to Yahoo!’s test environment and provide feedback, to the benefit of both platforms.” [source]

Ron Belanger, vice president of agency development, Yahoo! Search Marketing, said: “Performics and DoubleClick have been exceptional partners to Yahoo! throughout the preparation for the launch of our new search marketing platform,

They understand search advertisers’ needs and consumer engagement, which made their counsel in the refinement of the new platform extremely valuable”. [source]

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DoubleClick Press Release

About Performics

Performics is a performance-based marketing division of DoubleClick. Performics provides online marketing services and technologies for leading multi-channel marketers.