Forrester Research is having a teleconference “Is The US Ready For Mobile Marketing?” on Wednesday, January 24, 2007.


Forrester Research is having a teleconference “Is The US Ready For Mobile Marketing?” on Wednesday, January 24, 2007.

Forrester Research Teleconference Description

“The near ubiquity of mobile phones and accelerating consumer acceptance of applications other than voice make mobile a powerful new channel for marketers. When done right, mobile campaigns yield high response rates and increase consumer engagement. Still, 78% of consumers are annoyed by the idea of mobile marketing.

To avoid consumer backlash against ads on their phones, marketers must adopt a mindset where value replaces interruption and campaigns are designed for an abbreviated and immediate mobile experience.” [source]

Forrester Research Teleconference Details

Teleconference agenda:

– ‘Who is the audience for mobile marketing in the US?

– What are US consumers’ perceptions of mobile marketing? Do these perceptions agree with actual adoption of early mobile marketing campaigns?

– What mobile marketing mechanisms are at marketers’ disposal today?

– What things should marketers keep in mind when planning and launching mobile campaigns?’.

Day/Date: Wednesday, January 24, 2007

Time: 1:00 p.m.-2:00 p.m. Eastern time

Cost: $250

Teleconferences require an internet connection and a phone line.

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Forrester Research Teleconference: Is The US Ready For Mobile Marketing?

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About Forrester Research

Forrester Research is an independent technology and market research company. Forrester provides pragmatic and forward-thinking advice about technology’s impact on business and consumers.