Allyn Cutts’ ‘Amazing Marketing Strategies’ article titled “How to Handle Unhappy Customers” is reprinted here. [Article]


Allyn Cutts’ article is reprinted here.

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How to Handle Unhappy Customers

We’ve been talking about word of mouth advertising, and here’s something that might stop you in your tracks. Every satisfied customer is likely to tell three friends about your business. Great! On the other hand, every unhappy customer will gripe to at least eleven people. Yeah, angry people let off a lot more steam, so it’s important to have a handle on dealing with them effectively.

Here are a few tips to keeping the lid on things when customers get hot.

1. Acknowledge the fact that they are upset. Yeah, admit that you can tell they are upset. They WANT you to notice or they wouldn’t take the time to contact you.

2. Make a positive statement that is reassuring. Letting them know that you intend to do something about the problem will make it easier to calm them down enough to get to the root of the problem.

3. Make a sad/glad statement. Tell them you are sorry they are angry, but happy they took the time to let you know so that you can help them.

4. Ask the magic question, “What will make you happy?” Don’t be in a hurry to make offers. You’ll find that customers are often satisfied with less than you would have quickly shelled out. Yeah, you might save yourself a lot of trouble by letting them decide what you should do.

5. Make a settlement. Let them know they are a valuable customer.

Keeping customers happy is crucial to the success of every business! Go the extra mile, you’ll be glad you did.

Next time, we’ll dig into more marketing tools that will help stimulate your business’ success.

Dedicated To Your Further Success.

All the best,

Allyn Cutts

PS To contact me via email, Click Here

Allyn Cutts

Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn consults personally with clients to design and deliver offline and online direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://AmazingMarketingStrategy.com or you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays

*IMNewswaatch would like to thank Allyn Cutts for granting permission to reprint the article.