Site-Reference latest featured article titled “7 Tips For Putting Your List Building On Steroids” by Stan Smith is reprinted here. [Article]


Site-Reference newsletter article by Stan Smith is reprinted here.

7 Tips For Putting Your List Building On Steroids

by Stan Smith

‘The List” is the holy grail of any marketing program. A well grown and nurtured list grants its owner with a non-expriring license to print money at will.

The challenge is that a quality list can take a long time to develop. Use these following 7 easy tips to grow your list in record time.

1. Find the Right “Watercooler”

I would rather have a list of 20 hot, targeted, prospects than a list of 10,000 untargeted prospects. The key to growing a profitable email list is to know where your prospects like to gather.

The Internet makes it easy to “spy” on your potential prospects. They are commenting in blogs, posting comments on forums, and reading articles on websites that cater to their needs.

Use tools like www.blogger.com to search for blog communities, Google’s DMOZ to find discussion forum lists. These sites along with a simple search in Google, will uncover the watercooler sites that are frequented by your future list subscribers.

2. Create an Information Heavy “Sample”

Your prospects all have one traid in common. They are addicted to information. With the Internet, any customer can become an expert with just 30 minutes of surfing. The guranteed way of catching their attention is to offer them information on a product/service they interested in.

A word to the wise – make sure that your free information sample is packed with truly useful information. This sample is your first impression – so don’t blow it.

Take the time to research your subject so that you can write with authority. Your customer’s will immediately consider you a trusted authority and will reward you with their business.

3. Be Quick or Lose

Face it, your prospects are overloaded with information. Every moment they are bombarded with marketing messages from their TV, Phone, Email, Bulleting Board, Coffee cup, to name a few.

So when you have successfully caught your prospect’s attention – you need to get their follow-up information quickly. Forget about lengthy essays on your customer service philosophy, corporate history, or your ordeal to get your Eagle Scout Medal. Your customer is only interested in getting the information they need as quickly as possible.

In my tests, I’ve discovered that a simple one page “Request for Information” web page works incredibly well. These types of pages are commonly called “Squeeze Pages”.

I talk about squeeze paged at length in my free eReport. For now, you should look into creating a Squeeze Page to quickly gather your prospects follow-information so that you can move them along the process to making a sale.

4. Encourage the “Pass Along”

Viral marketing is the oldest and most effective marketing tool since the television. Simply, people love to tell their friends and family about great products. Just think about how many times you bought a product solely based on the recommendation of your best friend.

You can harness the power of viral marketing by encouraging your list of subscribers to pass along your emails and free information sample. If done correctly, you will see your list grow exponentially.

5. Get The Word Out (A Clever Little Tip – Read on)

There are limitless opportunities on the web and in the “Real World” to attract hot prospects to your Squeeze Page.

A favorite of mine is to print the following on the back of your business Card – “I have A Free Gift For You at [Your Squeeze Page Here]. Hurry now to claim your report before you forget!” This short little script will start working for you long after you give the business card away.

6. Last Chance Pop-Up

The only place that I ever place is a pop-up is on my list-building squeeze page. I do this because, I find that many are people are a little quick on the click. How many times have you clicked away from a site and then at the last minute changed your mind?

Actually, this happens a lot – so I use “exit” pop-ups (a pop-up that is only shown when a person exits a site), to give the prospect one more change to sign-up.

7. Test, Analyze, Revise, and Repeat

Watch your conversion results like a hawk. Understand how many people are converting from your Squeeze Page. Record how many people reach your page from banner ads, text ads, signature files, etc.

This information (called Analytics by the Professional types) will focus your attention and refining the areas that can boost your opt-ins quickly.

I suggest visiting www.Google.com/analytics and signing up for their free tool The Google Analytics tool is easy to implement and will give you the information you need to analyze and refine your Squeeze Page.

The software that I use for creating my Squeeze Pages has a built in tool that allows me to test headlines, free offers, and even the effectiveness of one picture over another. This information has boosted my sites’ response by 30&

I’ve used these steps to repeatedly build profitable prospect lists that turned into impressive sales. The beauty of these steps are that they are free and easy to implement. Implement these steps now and watch your profits soar.

Stan “The Ideas Man” Smith. Stan is the author of the Billion Dollar Marketing Secret and the Managing Director of Rogue Marketing, a small business coaching firm that specializes in helping businesses profit quickly from unique, unorthodox, and easy to use ideas.

About This Author

Stan “The Ideas Man” Smith. Stan is the author of the Billion Dollar Marketing Secret and the Managing Director of Rogue Marketing, a small business coaching firm that specializes in helping businesses profit quickly from unique, unorthodox, and easy to use ideas.Get His Free Newsletter “Squeeze Page Goldmine” at http://www.30minuteProfits.com/squeeze

These and many more Internet Marketing article, news and resources can be found at www.site-reference.com

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