ExactTarget, a provider of on-demand email software solutions for permission-based email marketing, has partnered with Omniture, to provide its on-demand permission-based email software automated integration via Omniture Genesis.


ExactTarget, a provider of on-demand email software solutions for permission-based email marketing, has partnered with Omniture, to provide its on-demand permission-based email software automated integration via Omniture Genesis.

The partnership will allow companies to use a pre-configured wizard to automate integration between ExactTarget and Omniture SiteCatalyst, according to ExactTarget.

Omniture Genesis

“The era of Web 2.0 has changed the rules of marketing; new ways of engaging customers and enriching their experience are now critical for business success. As a result, companies are realizing they must integrate their marketing environments much more quickly and easily in order to optimize ROI. Omniture Genesis will help marketers by automating the integration process.” [source]

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ExactTarget Press Release

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Omniture Launches ‘Omniture Genesis’

About ExactTarget

ExactTarget is a provider of on-demand email software solutions for permission-based email marketing.

About Omniture

Omniture is a provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives.