Google has added a new section ‘Ad Quality and Performance’ to AdWords Help Center.


Google has added a new section ‘Ad Quality and Performance’ to AdWords Help Center.

Within Ad Quality and Performance section, there are four major subject areas including:

– The Quality and Performance Overview section includes 11 topics meant to define quality and performance, and to help understand AdWords system behaviors

– Within the Quality and Performance Factors section, there are links to more than 25 topics on Quality Score, quality-based minimum bids, landing page quality, ad postion, and clickthrough rate

– The Troubleshooting section offers 15 links to assist AdWords users in troubleshooting keywords, ads, landing pages and minimum bids

– The Improving Ad Performance section offers 20 topics on choosing successful keywords, creating targeted ads, and optimizing an account.

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