50% – 80% of the Web site traffic comes from search engines. 56% of Internet users use search engines everyday, according to a Fathom Online white paper “The impact of Search Marketing”.


50% – 80% of the Web site traffic comes from search engines. 56% of Internet users use search engines everyday, according to a Fathom Online white paper “The impact of Search Marketing”.

Fathom Online Data

Fathom Online has provided the following data:

– 21.1% of Internet users use a search engine four or more times in a day

– 64% of business-to-business consumers visit search engines

– 90% of search engine users rarely go beyond the first three pages of search results

– 81% of searchers use Google, Yahoo! and MSN

– 47% searchers use Google, 21% use Yahoo! and 13% use MSN search

– Total US online ad spend will reach $25 billion by 2011.

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Fathom Online White paper: The impact of Search Marketing

Download Adobe Acrobat Reader to view the White paper

About Fathom Online

Fathom Online is a Search Marketing and advertising services company that helps the Fortune 1000 compete in a world where sales are increasingly generated online.