Omniture, a provider of online business optimization software, has launched ‘Omniture Genesis’, a new ‘Plug and Play’ solution to enable online marketers measure online marketing campaigns.


Omniture, a provider of online business optimization software, has launched ‘Omniture Genesis’, a new ‘Plug and Play’ solution to enable online marketers measure online marketing campaigns.

Omniture has partnered with 30 companies for the inaugural launch of the solution.

Omniture Genesis will enable the marketers to access pre-configured wizards for over 30 applications. They will be able to integrate their marketing environment into one standard view, according to Omniture.

Omniture Genesis Accredited Application Partners include:

– DoubleClick

– Kefta

– Memetrics

– Optimost

– Touch Clarity

– Salesforce.com

– Acxiom Digital

– CheetahMail

– Epsilon Interactive

– ExactTarget

– Responsys

– Silverpop

– Ask.com

– Google

– MSN

– Yahoo!

– Advertising.com.

John Mellor, senior vice president, business development, Omniture, said: “Managing online marketing across multiple channels is a substantial challenge for businesses today. With the immediate availability of Omniture Genesis-complete with over 30 accredited applications, we are significantly reducing this complexity,

Armed with this new solution, marketers can collect, integrate and optimize their online marketing programs to better engage their customers and increase marketing results”. [source]

More information on Omniture Genesis is available at www.omniture.com/products/genesis.

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About Omniture

Omniture is a provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives.