eMarketer has released a new research report: “Internet Video: Advertising Experiments and Exploding Content”. In 2010, US online video ad spending will represent 11% share of total Internet advertising, according to eMarketer.


eMarketer has released a new research report: “Internet Video: Advertising Experiments and Exploding Content”. In 2010, US online video ad spending will represent 11% share of total Internet advertising, according to eMarketer.

eMarketer Research Report Summary

“As proof that the Internet video revolution is truly underway, Google paid $1.65 billion for YouTube, a company not 20 months old. The aftershock of that mash-up will, all by itself, contribute to Internet video’s growth. In addition, eMarketer projects video ad spending will soar 82.2% this year and 89.0% in 2007.” [source]

eMarketer Data

eMarketer ha provided the following data:

– In 2006, US Internet video ad spending will represent 0.6% of TV ad budgets

– In 2010, one in ten dollars devoted to Internet advertising will go for video placements

– In 2006, US online video ad spending increased by 82.2%

– In 2007, US online video ad spending will increase by 89%

– In 2008, US online video ad spending will increase by 67.7%

– In 2009, US online video ad spending will increase by 53.8%

– In 2010, US online video ad spending will increase by 45%.

eMarketer Report – Key Questions

Key questions the ‘Internet Video’ report answers include:

– ‘What factors most support the spread of Internet video advertising?

– How well do TV commercials translate to the Web?

– Can you estimate how much Internet video ads cost?

– Will the Google-YouTube combination help or hurt online video?

– What are the essential elements for effective video ads?’.

Report Price: $695.00

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eMarketer Report: Internet Video: Advertising Experiments and Exploding Content

About eMarketer

eMarketer is a provider of market research information related to the Internet, e-business, online marketing and emerging technologies.